At A.L.I.C.E., your privacy matters to us. Whether you're a parent or a practitioner we’re committed to protecting your data and being transparent about how we use it.
Company: Early Years AI Ltd
Effective Date: 1 May 2026
Applies to: ALICE AI Mobile Application (iOS and Android)
1. Introduction
This Privacy Policy explains how Early Years AI Ltd (“we”, “us”, “our”) collects, uses, and protects your data when you use the ALICE AI mobile app.
This policy applies only to the mobile app, not to our website or other services.
2. Information We Collect Through the App
When you use ALICE AI, we may collect:
Account Information
- Name
- Email address
- Login credentials
Child Profile Information (entered by you)
- Age
- Interests
- Developmental concerns
You should not enter sensitive personal data such as:
- Full medical records
- Addresses
- Identifiable third-party information
Usage & Interaction Data
- Questions and prompts you enter
- Responses generated
- App usage patterns (e.g. features used, session activity)
Technical Data
- Device type
- Operating system
- App performance data (e.g. crashes, errors)
3. How We Use Your Data
We use data collected through the app to:
- Provide AI-generated responses
- Personalise your experience
- Improve the quality of responses
- Maintain and improve app performance
- Monitor usage for safety and reliability
4. AI Processing
ALICE AI uses artificial intelligence to generate responses.
Your inputs may be processed by:
- Secure cloud-based infrastructure
- Trusted AI service providers
We ensure appropriate safeguards are in place to protect your data.
5. Legal Basis for Processing
We process your data under:
- Consent – when you create an account and use the app
- Legitimate interests – to improve and maintain the service
6. Data Sharing
We do not sell your data.
We may share data with:
- Cloud hosting providers
- AI processing providers
- Analytics and performance tools
- Legal authorities where required
All providers are required to meet data protection standards.
7. Data Retention
We retain data only as long as necessary to:
- Provide the app’s functionality
- Improve the service
- Meet legal obligations
You can request deletion of your data at any time.
8. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
Contact: hello@alice-ai.co.uk
9. Children’s Data
- ALICE AI is designed for use by parents and carers
- We do not knowingly collect data directly from children
- All child-related data is entered by adults
10. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- Secure storage
- Controlled access
- Encryption where appropriate
11. Third-Party Services
The app may use third-party services for:
- Hosting
- AI processing
- Analytics
These providers process data on our behalf and under strict data protection obligations.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Users will be notified of significant changes where appropriate.
13. Contact
If you have any questions:
hello@alice-ai.co.uk